Privacy Policy
Last Updated: May 1, 2025
INTRODUCTION AND SCOPE
Travel + Leisure Co. has multiple companies, which offer products and services under various brand names including, among others, Playbook365. This privacy notice (“Privacy Notice”) is designed to help you understand the types of personal information we at Alliance Reservation Networks, LLC collect, how we use it, and how and when it may be shared when doing business as Playbook365 (“Playbook365”, “us”, “we”, or “our”). If you are not comfortable with any part of this Privacy Notice, please immediately discontinue access or use of our Services.
By accessing, visiting, or using our Services (as defined below), you acknowledge this Privacy Notice and agree to our Terms of Use. If you are not comfortable with any part of this Privacy Notice or do not agree with the Terms of Use, please immediately discontinue access or use of our Services.
We may make changes to this Privacy Notice from time to time. The “Last Updated” date at the top of this page indicates when this Privacy Notice was last updated. If we make material changes to this Privacy Notice, then we will notify you as required by law. Any changes to this Privacy Notice will become effective on the “Last Updated” date indicated above.
2. PERSONAL INFORMATION WE COLLECT
3. WHY WE COLLECT PERSONAL INFORMATION
4. HOW WE DISCLOSE YOUR PERSONAL INFORMATION
5. COOKIES AND OTHER TRACKING TECHNOLOGIES
1. SCOPE AND APPLICABILITY
When We Act as Data Processor/Service Provider
In most situations, we collect and process personal information as instructed by and on behalf of our customers and clients (“Clients”) as part of providing the event housing and facility management, tournament management, event listing board, and club management software services. Our Clients determine the purposes and means of processing the data of their end users, who may be athletes, parents, legal guardians, coaches, team managers, Client administrators, and other individuals (“End Users”) that access the websites we provide for our Clients (the “Platform”). When we process personal information on behalf of our Clients, Playbook365 acts as a data processor or service provider, and the Clients are data controllers or businesses. Our Clients are solely responsible for establishing privacy notices in relation to the processing of personal information of End Users when engaging our services. If you are an End User who has submitted personal information to a Client, including through the Platform, the processing of your personal information will be subject to that Client’s privacy practices. You will need to contact the Client directly for information about how they process your personal information. This Privacy Notice does not apply to the processing of your personal information.
When We Act as Data Controllers/Business
This Privacy Notice only applies to the situations where we are responsible for determining the purposes and means of processing your personal information (i.e., we are acting as a “data controller” or “business” in relation to your personal information), including when an individual interacts with:
- our website located at https://www.playbook365.com/ and any websites, pages, features or content that links to this Privacy Notice (collectively, the "Site(s)");
- us as a representative of one of our current, former, or prospective Clients;
- provide us with feedback about our products or services;
- receive marketing communications from us;
- other products or services that direct you to this Privacy Notice (collectively, with Site(s), the “Service(s)”).
2. PERSONAL INFORMATION WE COLLECT
We collect certain personal information when you interact with our Services. The definition of personal information (used interchangeably with “personal data”) depends on the applicable law. The personal information that we collect depends on your interactions with us and the choices you make.
Information You Voluntarily Provide. The types of personal information that we or third-party service providers who assist us (in providing, maintaining, and operating our Services) may collect from you include:
- Web Forms. We may collect your first and last name, email address, organization name, phone number and other additional information you choose to provide when you sign up for the demo, inquire about our services, submit a request, or would like to get in touch with our customer support for other matters. If you provide contact information, we may contact you to respond to your inquiries, to learn about your level of interest in, or satisfaction with our Services.
- Customer Support. When you engage with our support team via email, online chat, or telephone, we may collect records, copies of your correspondence (including email addresses and phone numbers), or additional information you choose to share with us.
- Marketing Content Sign-ups. You may choose to provide us your email address if you wish to receive promotional emails from us with news & exclusive offers.
Information We Automatically Collect. To the extent permitted under the applicable law, we may automatically collect certain type of personal information about you when you interact with the Services.
- Usage Data. When you browse our Sites, we may automatically collect log data such as your web request, Internet Protocol (“IP”) address, browser type, domain names, referring and exit pages and URLs, pages viewed and the order of these page views, the date and time you access our servers, and other diagnostic data.
- Device Information. When you use your desktop to access our Services, we may be able to identify your device’s unique device identifier, MAC address, advertising IDs, and operating system.
- Location Information. When you use our Services, we may infer the generic physical location and geographic regions of your device from your Wi-Fi, Bluetooth and other device settings. For example, your IP address may indicate your general geographic region. You may choose not to share your location details with us by adjusting your desktop device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.
Information We Collect from Third Parties. From time to time, we may obtain information about you from third party sources as required or permitted by law.
These sources may include:
- Social Media. We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and applications. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture, gender) to deliver the content or as part of the operation of the third-party website, plug-in or application. When you provide information from your social media account, we may use this information to personalize your experience on our Services and on the third-party social networking websites, plug-ins and applications, and to provide you with other products or services you may request.
- Parent or Affiliate Companies. We may obtain your personal information from our parent and affiliated companies, for administrative, management, and to the extent permitted by applicable law, for promotional purposes.
- Third Party Partners. Unless prohibited by applicable law, we may also obtain your personal information from marketing partners, analytics providers, promotion providers, and other third-party partners so that we can better understand which of our Services may be of interest to you, market our Services to you, and to provide us information necessary to improve our Services.
- Other Individuals. We may receive certain information about you from people with whom you are friends or otherwise connected. For instance, we may obtain your name and contact information. Please note, if you provide us with information about someone else, please ensure you have the person’s permission to do so for the purposes detailed in this Privacy Notice.
3. WHY WE COLLECT PERSONAL INFORMATION
We may use your personal information for the following commercial purposes, unless restricted by applicable law:
(a) To Operate and Administer Our Services. We process your personal information to provide you with our Services that you request, such as managing contents, and/or processing your inquiries.
(b) To Provide Customer Support or Respond to You. We process any information that you provide to us when you contact us. Without your personal information, we cannot respond to you or ensure your continued use and satisfaction of the Services.
(c) To Provide You with Service-Related Communications. We will send you administrative or account-related information to keep you updated about your account and the Services. Such communications may include information about Privacy Notice updates, security updates, or tips. Service-related communications are not promotional in nature. You are not able to unsubscribe from such communications, otherwise you may miss important developments relating to your account or the Services.
(d) To Provide Marketing Communications. Subject to your marketing preferences, we may contact you about our Services, news or exclusive offers of our Services that we believe may be of interest to you. When you no longer wish to receive these marketing messages from us, you can opt out at any time by following the instructions contained in each communication you receive from us or contacting us via the methods specified in the “How to Contact Us” section below.
(e) To Research and Develop of Our Services. We may process your personal information and derive analytical and statistical data to better understand the way you use and interact with our Services. For instance, analyzing where, on which types of devices and how our Site is used, how many visitors we receive, and where they click on the Site may help us improve our existing Services and to build new Services.
(f) To Develop and Enhance AI Models. When you interact with our services powered by artificial intelligence and machine learning technologies (collectively, “AI technology”), such as generative AI chatbots, you acknowledge that we may use your personal information and any user content, input, uploads, or feedback that you provide to develop, improve, and training machine learning models that powers such AI technology. For instance, we may use personalization and take into account the conversations you are having to improve chatbot responses.
(g) To Infer You Interest and Personalize Your Experience. We may process your information to personalize your experience. By personalization, we enable you to interact with our Services more easily across platforms and devices.
(h) To Facilitate Corporate Acquisitions, Mergers and Transactions. We may process any information regarding your use of our Services as is necessary in the context of corporate acquisitions, mergers or other corporate transactions.
(i) To Ensure the Security of the Services. We may process your personal information to combat spam, malware, malicious activities or security risks; improve and enforce our security measures; and to monitor and verify your identity so that unauthorized users do not gain access to your information.
(j) To Maintain Legal and Regulatory Compliance. Our Services are subject to certain laws and regulations which may require us to process your personal information. For example, we process your personal information to fulfill our business obligations, or as necessary to manage risk as required under applicable law, or to respond to requests by judicial process or governmental agencies.
(k) To Enforce Compliance with Our Terms, Agreements and Policies. When you access or use our Services, you are bound to our Terms. We may process your personal information for compliance purposes, such as carrying out our obligations and enforcing our Terms or other legal rights, including those arising from any contracts entered into between you and us, including for billing and collection.
(l) With Your Consent. For any other purpose disclosed to you prior to you providing us your personal information or which is reasonably necessary to provide the services or other related services requested, with your permission or upon your direction.
4. HOW WE DISCLOSE YOUR PERSONAL INFORMATION
We may disclose your personal information as described below:
(a) Affiliates. We may disclose your personal information to any other entity that is directly or indirectly controlled by, or under common control with us (“Affiliates”) for the purposes described in this Privacy Notice, including under “How We Use Your Information”, unless otherwise prohibited by applicable law or by contractual agreement with our vendors, service providers or other third parties. You can find more information about our primary operating Affiliates in the Travel + Leisure Co. Annual Report as of the date the Annual Report was published or by contacting us at the contact information set forth below in the “How to Contact Us” section below.
(b) Vendor and Service Providers. We may disclose your personal information to our agencies, contractors, vendors, suppliers, or distributors (“Service Providers”) who provide certain services to us or on our behalf, such as IT infrastructure hosting, payment processing, data analytics, or performing marketing or consulting services or professional advisors. These Service Providers will only have access to the information needed to perform these limited functions on our behalf.
(c) Marketing Partners. Where permitted by applicable law, we may share your personal information with marketing and advertising partners for targeted advertising purposes, such as matching custom audience or creating lookalike audience on social media or other marketing platforms, so that we can better understand which of our Services may be of interest to you, market our Services to you, and to provide us information necessary to improve our Services.
(d) Response to Subpoenas or Court Orders or to Protect Rights and to Comply with Our Policies. We may disclose personal information to government authorities or third parties if: (i) required to do so by law, or in response to law enforcement requests and legal processes, such as a subpoena or court order; (ii) comply with requests from auditors, examiners or other regulators; (c) we believe in our sole discretion that disclosure is reasonably necessary to protect against fraud, to protect the property or other rights of us or other users, third parties or the public at large; or (iii) we believe that you have abused the Services by using it to attack other systems or to gain unauthorized access to any other system, to engage in spamming or otherwise to violate applicable laws. You should be aware that, following disclosure to any third party, your information may be accessible by others to the extent permitted or required by applicable law.
(e) During Business Transfers; Bankruptcy. In the event of a merger, acquisition, bankruptcy or other sale of all or a portion of our assets, any personal information owned or controlled by us may be one of the assets transferred to third parties. As part of this type of transaction, we may transfer or assign personal information and other information we have collected from users of the Services to buyers, service providers, advisors, potential transactional partners or other third parties in connection with the corporate transaction. Other than to the extent ordered by a bankruptcy or other court, the use and disclosure of all transferred user information will be subject to this Privacy Notice. However, any information you submit or that is collected after this type of transfer may be subject to a new privacy Notice adopted by the successor entity.
(f) With Your Consent. We may share your personal information with other companies if you give us permission or direct us to share your information.
(g) Third Parties: Where permitted by applicable law, we may license, sell, or otherwise share your personal information with selected third parties for compensation for their own business purposes. Once we share your Personal Information with a third party for such purposes, the information shared becomes subject to such third party's privacy practices.
5. COOKIES AND OTHER TRACKING TECHNOLOGIES
We and our service providers may automatically collect information from you using “cookies” and other tracking technologies to help us customize your experience and better manage content on our Services, including to: (a) analyze our web traffic using an analytics package; (b) identify whether you already visited our careers websites; (c) store information about your preferences; and (d) to recognize when you return to our Services.
Cookies are small amounts of data that are stored within your computer’s Internet browser and that are accessed and recorded by the websites that you visit so that they can recognize the same browser navigating online at a later time. Information that may be collected by cookies when you use the Website may include, without limitation: the pages you visit within the Website; the date and time of your visit to the Website; the amount of time you spend using the Website; the IP address used to connect your computer to the Internet; and/or your computer and connection information such as your browser type and version, operating system and platform.
For more information on the cookies we use on our Website, please see our Cookie Statement.
6. YOUR CHOICES
We offer you certain choices about how we communicate with you and manage your personal information.
(a) Correct or Update Your Information. If you would like to request to correct or update your personal information that we have collected or has been previously provided to us, please contact at B2B[email protected]. To protect your privacy, we must be able to verify your identity to confirm that the request came from you before we can process your request. We may contact you by phone or e-mail to verify your request. Depending on your request, we will ask for information such as your name, an email address or a phone number you have used with us.
(b) Marketing Communications. If we send you marketing communications, we will offer you certain choices about how we communicate with you. To update your preferences, limit the communications you receive from us, please contact us as specified in the “How to Contact Us” section at the end of this Privacy Notice. Where provided by law, you may withdraw your consent previously provided to us, and we will apply your preferences going forward. You can also choose not to receive marketing communications from us by clicking on the unsubscribe link in our marketing content.
7. CHILDREN
When We Act as Data Controllers/Business
Our Services are not directed to, and we do not knowingly collect personal information from, children under the age of 18 when we act as data controller/business. If you are under 18, please do not attempt to fill out our forms or send any personal information about yourself to us. If you are a parent or guardian and wish to review information collected from your child, or have that information modified or deleted, you may contact us via the method identified in the “How to Contact Us” section below. If we become aware that a child has provided us with personal information, we will terminate the user’s access to our Service and take steps to delete such information from our systems, unless we have a legal obligation to keep it.
When We Act as Data Processor/Service Provider
We may collect and process personal information from children under the age of 18 as instructed by and on behalf of Clients as part of providing the Services. Please refer to the Client’s privacy policies to learn more about how your personal information is processed by these Clients and to exercise your privacy rights in relation to the personal information.
8. RETENTION
We will retain your information for as long as your account is active, as needed to provide you Services or for other purposes stated in this Privacy Notice. We will cease to retain your personal information or remove the means by which the personal information can be associated with you as soon as it is reasonable to assume that such retention no longer serves the purpose for which the personal information was collected and is no longer necessary for legal or business purposes. If you wish to cancel your account or request that we no longer use your information to provide you services, we may still retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. 
9. SECURITY
We implement security measures intended to protect against the loss, misuse and alteration of the personal information under our control. Please be aware that no data transmission over the Internet can be guaranteed to be 100% secure. We cannot guarantee the security of our databases or the databases of the third parties with which we may share such information, nor can we guarantee that the information you supply will not be intercepted while being transmitted over the internet. Please remember that you play a valuable part in security as well. If you feel that the security of any account you might have with us has been compromised, you should contact us immediately as described in the “How to Contact Us” section. 
10. THIRD PARTY LINKS
The Services may have links to other websites that are not operated by us; we have no control over how these websites may collect your information and no liability for the practices, policies and security measures implemented on these websites. You should read the privacy notices on those other websites before you submit your information through them.
11. CALIFORNIA CONSUMERS PRIVACY NOTICE AT COLLECTION
If you are a California resident, this section applies to you in addition to the rest of this Privacy Notice. The California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”) requires us to disclose the following additional information related to our privacy practices.
Categories of Personal Information Collected, Used, And Disclosed
In the preceding 12 months, depending how you interact with our Services, the chart below describes the categories of personal information collected (as defined under Cal. Civ. Code §1798.140(v)(1)), the sources and purpose of such collection, and the parties to whom the information was disclosed for business purpose. We do not knowingly sell or share (for cross-context behavioral advertising) the personal information of consumers under 18.
Personal Information Collected
Purpose of Information Collection
(see Sec. 3, above)
Disclosure of Personal Information (see Sec. 4, above)
(A) Identifiers, such as a name, address, unique personal identifier, email, phone number, your device’s IP address, software, identification numbers associated with your devices, account number, account login, or similar identifiers.
-To Operate and Administer Our Services.
-To Provide Customer Support or Respond to You.
-To Provide You with Service-Related Communications.
-To Provide Marketing Communications.
-To Personalize Your Experience.
-To Research and Develop Our Services.
-To Develop and Enhance AI Models.
-To Facilitate Corporate Acquisitions, Mergers and Transactions.
-To Enforce Compliance with Our Terms, Agreements and Policies.
-To Ensure the Security of the Services.
-To Maintain Legal and Regulatory Compliance.
-With Your Consent.
-Affiliates.
-Vendors and Service Providers.
-Marketing Partners.
-Response to Subpoenas or Court Orders or to Protect Rights and to Comply with Our Policies
-During Business Transfers; Bankruptcy
-With Your Consent.
-Third Parties.
(B) Personal information under California Civil Code section 1798.80, including name, address, email, phone number, employment status, account login.
-To Operate and Administer Our Services.
-To Provide Customer Support or Respond to You.
-To Provide You with Service-Related Communications.
-To Provide Marketing Communications.
-To Personalize Your Experience.
-To Research and Develop Our Services.
-To Develop and Enhance AI Models.
-To Facilitate Corporate Acquisitions, Mergers and Transactions.
-To Enforce Compliance with Our Terms, Agreements and Policies.
-To Ensure the Security of the Services.
-To Maintain Legal and Regulatory Compliance.
-With Your Consent.
-Affiliates.
-Vendors and Service Providers.
-Marketing Partners.
-Response to Subpoenas or Court Orders or to Protect Rights and to Comply with Our Policies
-During Business Transfers; Bankruptcy
-With Your Consent.
-Third Parties.
(D) Commercial information, such as records of services purchased, obtained, or considered by you.
-To Operate and Administer Our Services.
-To Provide Customer Support or Respond to You.
-To Provide You with Service-Related Communications.
-To Provide Marketing Communications.
-To Research and Develop Our Services.
-To Develop and Enhance AI Models.
-To Enforce Compliance with Our Terms, Agreements and Policies.
-To Maintain Legal and Regulatory Compliance.
-Affiliates.
-Vendors and Service Providers.
-Marketing Partners.
-Response to Subpoenas or Court Orders or to Protect Rights and to Comply with Our Policies
-During Business Transfers; Bankruptcy
-With Your Consent.
(F) Internet activity information, such as browsing history, search history, the webpage visited before you came to our Site, length of visit and number of page views, click-stream data, locale preferences, your mobile carrier, date and time stamps associated with transactions, and system configuration information.
-To Operate and Administer Our Services.
-To Provide Customer Support or Respond to You.
-To Provide You with Service-Related Communications.
-To Provide Marketing Communications.
-To Personalize Your Experience.
-To Research and Develop Our Services.
-To Facilitate Corporate Acquisitions, Mergers and Transactions.
-To Ensure the Security of the Services.
-Affiliates.
-Vendors and Service Providers.
-Marketing Partners.
-Response to Subpoenas or Court Orders or to Protect Rights and to Comply with Our Policies
-During Business Transfers; Bankruptcy
-With Your Consent.
(G) Geolocation data, to the extent you have configured your device to permit us to collect such information
-To Operate and Administer Our Services.
-To Provide You with Service-Related Communications.
-To Provide Marketing Communications.
-To Personalize Your Experience.
-Vendors and Service Providers.
-Marketing Partners.
-Response to Subpoenas or Court Orders or to Protect Rights and to Comply with Our Policies
-During Business Transfers; Bankruptcy
-With Your Consent.
(H) Audio or visual information such as audio recordings of your voice to the extent you call us, as permitted under applicable law.
-To Operate and Administer Our Services.
-To Provide Customer Support or Respond to You.
-To Enforce Compliance with Our Terms, Agreements and Policies.
-To Ensure the Security of the Services.
-To Maintain Legal and Regulatory Compliance.
-Vendors and Service Providers.
-Marketing Partners.
-Response to Subpoenas or Court Orders or to Protect Rights and to Comply with Our Policies
-During Business Transfers; Bankruptcy
-With Your Consent.
(I) Professional or employment-related information, such as your employment status.
-To Operate and Administer Our Services.
-Affiliates.
-Vendors and Service Providers.
-Marketing Partners.
-Response to Subpoenas or Court Orders or to Protect Rights and to Comply with Our Policies
-During Business Transfers; Bankruptcy
-With Your Consent.
(J) Inferences drawn from any of the information listed above, such as your preferences, characteristics, and behavior.
-To Provide Marketing Communications.
-To Personalize Your Experience.
-To Research and Develop Our Services.
-Affiliates.
-Vendors and Service Providers.
-Marketing Partners.
-Response to Subpoenas or Court Orders or to Protect Rights and to Comply with Our Policies
-During Business Transfers; Bankruptcy
-With Your Consent.
Privacy Rights
California residents have the right to access, to correct, to delete, to portability, to opt-out of the sale or sharing of your personal information, to object to automated decision making (upon effective of regulations by the California Privacy Protection Agency), and the right not to be discriminated against for exercising any of the rights described in this section. To the extent your sensitive personal information (as that term is defined under the CCPA) is used to infer characteristic about you, you have the right to direct us to stop such processing of your sensitive personal information for such purposes. However, we do not process any of your sensitive personal information to infer characteristic about you. You may submit a right to know/access up to twice per year per customer. We may charge a reasonable fee for multiple requests in the same 12-month period, as permitted by law. To assert your privacy rights, go to our Rights Request Form, email us at B2B[email protected], or call us at 1-844-510-0095 and indicate which rights you would like to exercise.
To exercise your right to opt-out of sales and sharing for targeted advertising via cookies, please click the “Cookie Settings” link in the website footer and switch off the toggle for “Targeted Advertising” and “Social Media.” You may also opt-out of sharing and sales by using an opt-out preference signal. The Global Privacy Control signal is currently the only opt-out preference signal we can recognize. You can visit the Global Privacy Control official site at https://globalprivacycontrol.org/#about to learn how to configure your device to send such signals. We will honor and process the opt-out preference signal in a frictionless manner. Please note that the opt-out choice will only apply to your use of our Services through the current browser or device you are using and only so long as that browser’s cookies are not erased. You will need to submit a separate opt-out of sharing request on each device and browser you use to visit our Services to completely opt-out using this method. To opt-out of other types of sales and targeted advertising of your personal information, please submit an opt-out request using our Rights Request Form that is available here. Please note that you may still receive generalized ads after opting out of targeted advertising.
We do not knowingly sell or share (for cross-context behavioral advertising) the personal information of consumers under 18 years of age.
To protect your privacy, we must be able to verify your identity to confirm that the request came from you before we can process your request to exercise certain privacy rights that you may be entitled to under the applicable law. We may contact you by phone or e-mail to verify your request. Depending on your request, we will ask for information such as your name, address, an e-mail address or a phone number you have used with us.
You may designate an authorized agent to submit a request on your behalf to access or delete your personal information. To do so, you must: (1) provide that authorized agent written and signed permission to submit such request; and (2) verify your own identity directly with us. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.
Shine the Light
The California Shine the Light law permits California residents that have an established business relationship with us to request certain information regarding our disclosure of certain types of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year. To make such as request, please contact us using the information below, and indicate in your message that you are a California resident making a “Shine the Light” inquiry. This request may be made no more than once per calendar year.
Retention of Personal Information
We retain your information for as long as your account is active, as needed to provide you Services or for other purposes stated in this Privacy Notice, or as required or permitted by applicable law. For more information about the criteria for retaining personal information listed above, please refer to Section 8 above.
Do Not Track
Your browser may allow you to adjust your browser settings so that “do not track” requests are sent to the websites that you visit. However, since uniform standards for “DNT" signals have not been adopted, we do not disable tracking technology that may be active on the Websites in response to any “do not track” requests that we receive from your browser.
12. HOW TO CONTACT US
If you have any questions or complaints regarding this Privacy Notice, please lease do not hesitate to contact us by either:
- Calling us at: 1-844-510-0095
- Emailing us at: [email protected]; or
- Sending us mail to: Alliance Reservation Networks, LLC, Attn: Legal Services – Privacy Department, 6277 Sea Harbor Dr., Orlando, FL 32821.